London welcomes a geodesic dome
This year Mexico will launch an interactive campaign known as “Live it to Believe it” in 2015. The festivities kicked off in the U.K.’s Potters Fields Park vis-à-vis the Tower Bridge of London, displaying a 25 meter geodesic dome with a base area of over 500 square meters
The dynamic structure uses cutting edge technology to tell a story of a country which cultural heritage dates back to first Mayan settlements established c. 2000 BC. The immersive projection takes guests on a tour of the Mexico’s 32 states, that include archeological sites, bustling cities natural zones and world heritage sites. The Mexico Tourism Board teamed up with Geodomes, a geodesic dome rental company based in Spain and projection specialists from Media Corporate Brand, and Mapp3d Productions, to prepare this interactive showcase that redefines experiential marketing.
Guests can feel the rush of riding rapids, soar over Mexico City and be transported into some of Mexico’s world famous sites and bustling cities, through interactive 360 degree tours and augmented reality.
Also featured within the dome is one of the world’s most unique pieces of art – The “Vochol” – a Volkswagen Beetle decorated with more than two million beads – a feat that took 8 artists over 9,000 hours of work to design and decorate